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Video frequency: Interview Legend

moved vice-President Zeng Guozhang
  
When the NetEase science and technology news on May 16 news, Legend moved vice-President Zeng Guozhang to be a guest the NetEase

science and technology “3G changed China” series interview indicated that Legend moves will catch up the 3G key product, makes the domestic first brand in the next three years, had with the international first-class brand competition strength.   
“The 3G market has very big opportunity.”Zeng Guozhang said that “Legend moves is one of TD sponsors, has many year accumulations in the technical standard. Therefore is having the comparison superiority TD aspect certainly to be potential achievement, but this does not mean that must give up other two kinds of service patterns. Three standard terminals we will do.”   
Zeng Guozhang introduced that this year Legend moved to researching and developing the investment direction has made the adjustment, in the 3G aspect\’s investment proportion will occupy half about, and gradually enlarged the investment proportion along with the 3G rapid growth of market. After last year company construction adjustment, Legend moved has formulated three years development targets: Makes the domestic first brand in the 3G key product aspect, has with the international first-class brand competition strength. “This year is the 3G start year, whether to build the foundation, with the operator sound cooperation and to provide the high-quality terminal product, to form the good brand image for the customer, in the future three years development will be important.”Zeng Guozhang said.   
In talking about 3G brings to the terminal manufacturer when the change, Zeng Guozhang said: “Enterprise must develop, must move toward the overseas. the 3G time will have more and more foreign manufacturers to enter the Chinese market, this will be moving toward the overseas to introduce for the domestic enterprise are more, a better experience.”(Chen Min)   
Splendid viewpoint:   
The domestic brand is relatively deep to the understanding of domestic user, can therefore provide better, the localized user experience as well as the good performance-to-price ratio to them.   
3G will move toward overseas to come a belt better experience for us in the future, an enterprise must develop, in the future must move toward the overseas, but the overseas factory more and more will also enter the Chinese market, this also enables us even more to find out their situations, can gain in very good experience.   
Regarding the terminal factory, must with operator\’s market. Makes 3G the investment to research and develop this matter certainly is right, what is difficult when does this matter, steps on the time spot is the key, too early not necessarily good, will too late miss the market opportunity, must therefore probably pay special attention to the time to select, now is very good opportunity.   
3G is one provides high-speed band width the circuit, likely the transportation system is the same. 3G can provide many band widths, this can provide many network service content, for instance we thought downloads a movie or music with the handset is very inconceivable, but later may realize. Now I thought that is convenient, no matter travels on official business to where may use the 3G service the conduct business and reorganization information, examines company\’s mail through the 3G terminal. 3G will reduce further time and spatial distance in the future.   
The following is interview factual record:   
NetEase science and technology: Hello, technical net friend greets to NetEase.   
Zeng Guozhang: Each NetEase\’s net friend, good afternoon.   
NetEase science and technology: Zeng, from this year 5.17 starts, three operators started operation 3G, China entered the 3G time in the certain extent in the true sense, you think that in the new 3G time, what Legend\’s core competitiveness was? Which out of the ordinary innovations does it have?   
Zeng Guozhang: The terminal factory anticipated that 3G was very long, specially last year telecom operator\’s conformity, after 3G providing and 5.17 license plate, the 3G time arrived truly, Legend moves for 34 years to start to prepare before then, we have many opportunities TD, from the beginning participates, therefore Legend whether in the future on 3G, the technological innovation will be very important.   
NetEase science and technology: Specifically speaking, how did Legend migration manifest and display superiority won the market?   
Zeng Guozhang: 3G this industry is completely more different than with 2G and 2.5G, it is a quite complex industry chain, regardless of being the operator or the upstream factory, on the one hand is the different service pattern and different standard, second is the different platform, but these platforms\’ technologies and other aspects have the different characteristic, therefore we felt that in the 3G entire industry, it needs to pay attention to the overall industry chain resources conformity, if the association thinks that obtains the success, obtains a better opportunity, before us outside many year accumulation\’s technological innovation superiority, must actuate our innovations to satisfy the customer the demand.   
Moreover we must revolve the request of 3G market, lets the interior conform to the operator well in the future to market\’s demand, Legend push-based mobile these many years, many products receive the user welcome, in the future Legend should further cater to the customer the demand, transforms the customer demand fast as market\’s demand.   
NetEase science and technology: This year Legend chooses is the catching up key point the TD-SCDMA market right?   
Zeng Guozhang: in the 3G market has very big opportunity, the comparison superiority which Legend moves should on TD-SCDMA, this is our already has the superiority, first, we are one of TD initiators, has many year accumulations in the technical standard. Moreover, how we have paid attention in the entire terminal industry chain create a better value, regardless of our TD compare with the overseas domestic platform has the superiority, we must be potential achievement in this aspect, hopes that can get up to an impetus role. But this did not mean that gives up other service patterns, because the user did not know that TD-SCDMA, WCDMA and CDMA2000 have many disparities, what user attention is the experience, therefore three standards we will do.   
NetEase science and technology: How many on the TD investment this year has?   
Zeng Guozhang: Several years accumulate down the investment are very big, accumulation of the technology is not (can do) depending on one year fast investment, but must depend accumulates for a long time can in the future form the good product. This year we to researching and developing the investment direction have made the adjustment, originally Legend moves in the market can continuously develop to sell the product which the consumer likes, is mainly on 2.5G, this year we in the 3G aspect\’s investment proportion will occupy half about, it is estimated that at the end of the year the 3G market will develop fast, in the future will therefore invest the proportion will enlarge gradually.   
NetEase science and technology: What new progress with do the three cooperations of operator have?   
Zeng Guozhang: 3G will cause to compete is more intense, looking from the China Mobile, the China Telecom, China Unicom and future 3G (application), everybody will compete in a new platform after all, similarly, we hope that can provide a better support in the intense market competition for the customer, mainly lies in two aspects, the first aspect, we made the product which with some operators the depth has custom-made recently, how to give the user to experience the 3G product by the driving influence, definitely needs the depth to have custom-made, the transformation application terminal product to let the user obtain the good experience, we hope that can play such role.   
The second aspect, looking from expense tendency in China, the high-end market meets, but the low end market will also form the scale, therefore we hope that can provide the low end or the ultra low end products support for the large-scale market.   
NetEase science and technology: How many are this year\’s sales target?   
Zeng Guozhang: After last year company construction adjustment we have decided three years goal, is the 3G key product, this goal is to make the domestic first brand, has with the international first-class brand competition strength, this will be we to the future three years goal request. We thought that this year is the 3G start year, but whether to build the foundation, and operator carries on the good cooperation, to provide the good terminal product and brand to form the good oral traditions for the customer, in the future three years development will be essential.   
NetEase science and technology: Now more and more overseas handsets enter the Chinese market, you thought where the domestic cell phone brand did rise the key to lie in?   
Zeng Guozhang: We thought that the Chinese market is comparison has had the opportunity, 3G besides creating some employment opportunities, gives back to the different factory to bring very big market opportunity, looking from the handset in development in China, just started the domestic cell phone not to do, pushed the product by the overseas brand in China. But after afterward domestic brand involvement, in fact gave the user to bring very great actual benefit, the domestic brand was relatively deep to the understanding of domestic user, can therefore provide better, the localized user experience as well as the good performance-to-price ratio to them. For these years in the 2.5G market, we relatively did quite many research regarding the Chinese market client, 3G arrived, in the future will enter more factories, this to us is also a good opportunity, 3G in the future will move toward the overseas to have a better experience for us, an enterprise must develop, in the future must move toward the overseas, but the overseas factory more and more will also enter the Chinese market, this also enables us even more to find out their situations, can gain in very good experience.   
NetEase science and technology: You thought where this year develops the 3G most difficult place to lie in?   
Zeng Guozhang: 3G technology\’s threshold is quite high, investment to be quite big, the market uncertainty quite to be also big, regarding the terminal factory, must specially with operator\’s market. We thought that does researches and develops this matter regarding the 3G investment certainly is right, what is difficult when does this matter, steps on the time spot is a key, too early not necessarily good, the too late words have missed the market opportunity, must therefore probably pay special attention to the time to select, this is also our internal discussion\’s key, we thought that now is very good opportunity.   
NetEase science and technology: Many people said that 3G will look like ten years ago the Internet to change the production life style of people equally, you thought that which aspects 3G will have the specially tremendous effect to the life of people?   
Zeng Guozhang: My some friends do not make the handset, to correspond this profession, recently the promotion of operator did well, he particularly has also paid attention regarding 3G, has been asking, what 3G was? We are quite near to this circle, I said that a vivid analogy is, 3G is one provides the high-speed band width the circuit, likely the transportation system is the same, when economic development early time stage the highway is few, because at that time to highway\’s demand was not specially high, that many people do not need to use the vehicle, that many people do not need to exit to travel and to take vacation, or to raise the working efficiency used the vehicle, 3G is also this, can provide many band widths, this can provide many network service content, for instance we thought downloaded a movie or music with the handset is very inconceivable, but later on may realize. Now I thought that is convenient, no matter travels on official business to where may use the 3G service the conduct business and reorganization information, through the 3G terminal examined that company\’s mail, I thought 3G will reduce even more time and spatial distance in the future.   
NetEase science and technology: Zeng, shares your present\’s 3G life with the net friend.   
Zeng Guozhang: Because I am make the handset industry, therefore contacted the 3G terminal product quite early, the 3G product has brought the convenient life experience to me, in my hand this was our company newest 3G terminal product, this 3G terminal product caused our lives to be convenient, may this “personal information terminal assistant” (realize digital lifestyle) in any place through the hand, when arrived at the place to process the mail and bamboo slip document, but may also look that the movie, listened to music, to be possible in online to carry on the jot payment operation. Had the 3G product, causes my entire life becomes very convenient, shortened with the world each place\’s distance.   
NetEase science and technology: Good, thanks Zeng. (This article originates: NetEase science and technology report)