The NetEase science and technology news on February 1 afternoon news, Sohu

Corporation (NASDAQ:SOHU) today announced in 2009 fourth quarter\’s financial report. Data demonstration: Sohu in the fourth quarter gross income 135.8 million US dollars, the link ratio drops 1%, grows 12% compared to the same period; Net profit 42.4 million US dollars reduce 25% compared to the same period. What is worth paying attention, Sohu in 2009 in the fourth quarter the brand advertizing income will be 45.9 million US dollars, compared dropped 5% in the last quarter. (Sohu in 2009 annual earning report showed that gross income 515 million US dollars, grow 20% compared to the same period; The net profit is 176 million US dollars, grows 11% compared to the same period.)
The following is the concrete graphic solution:
The gross income 135.8 million US collar ratio drops 1%

Sohu in the fourth quarter gross income 135.8 million US dollars, link compared to dropping 1%, grows 12% compared to the same period, conforms to company previous anticipation.
Advertisement gross income 48.81 million US dollars grow 5% compared to the same period

Sohu in the fourth quarter advertisement total earning 48.805 million US dollars, compared to the same period grow 5%, the link ratio grow 1%, accounts for the company gross income proportion is 36%.
And brand advertizing income is 45.876 million US dollars, compared dropped 5% in the last quarter, compared to the same period last year grew 2%; Search engine advertizing revenue 2.929 million US dollars.
Non-advertizing revenue 87.21 million US dollars grow 16% compared to the same period

Sohu in the fourth quarter the non-advertizing revenue equals 87.206 million US dollars, the link ratio reduces 1%, grows 16% compared to the same period. The non-advertizing revenue accounts for the gross income proportion is 64%.
And online game income is 70.7 million US dollars, the link ratio grows 3%, grows 21% compared to the same period. In addition the Sohu wireless business income is 16.328 million US dollars.

The ratio of margin 75% links compare slightly have drop

In 2009 in the fourth quarter the gross profit is 102 million US dollars, the ratio of margin is 75%, last quarter was 76%, the same time last year was 75%. In 2009 in the fourth quarter the non-American general accounting standards ratio of margin is 75%, last quarter was 76%, the same time last year was 75%.
In 2009 in the fourth quarter the brand advertizing ratio of margin is 65%, last quarter was 68%, the same time last year was 66%. In 2009 in the fourth quarter the brand advertizing non-US general accounting standards ratio of margin is 65%, last quarter was 69%, the same time last year was 67%.
In 2009 in the fourth quarter the online game ratio of margin is 92%, last quarter was 93%, the same time last year was 93%. In 2009 in the fourth quarter online plays the non-American general accounting standards ratio of margin is 92%, last quarter was 93%, the same time last year was 93%.
In 2009 in the fourth quarter the wireless business ratio of margin is 44%, last quarter was 43%, the same time last year was 46%. In 2009 in the fourth quarter the wireless business non-US general accounting standards ratio of margin is 44%, last quarter was 43%, the same time last year was 46%.
Operational cost 48.76 million US dollars grow 17% compared to the same period

In 2009 in the fourth quarter the operational cost is 48.8 million US dollars, compared last quarter\’s 46.7 million US dollars to drop 4%, compared to the same period last year grew 17%. Working condition grows compared to the same period is mainly as a result of market introduction expense increase.
The operation profit 53.24 million US dollars operation profit margins are 42%

Sohu in the fourth quarter operation profit 53.238 million US dollars, the operation profit margin is 42%, last quarter was 42%, the same time last year was 43%.
Net profit
The deduction before having a good swim going on the market had the non-control rights, in 2009 in the fourth quarter the American general accounting standards net profit is 42.4 million US dollars, compared dropped 10% in the last quarter, compared to the same period last year dropped 25%. In 2009 in the fourth quarter the non-American general accounting standards net profit is 50.3 million US dollars, compared dropped 2% in the last quarter, compared to the same period last year dropped 15%, conformed to the group to anticipate.
The deduction after having a good swim going on the market had the non-control rights, in 2009 in the fourth quarter the American general accounting standards net profit is 29.4 million US dollars, the American general accounting standards each booth thin net income 76 cents. In 2009 in the fourth quarter the non-American general accounting standards net profit is 35.8 million US dollars, the non-American general accounting standards each booth thin net income 92 cents, compared dropped 4% in the last quarter, conformed to the group to anticipate.
Cash reserve
By December 31, 2009, the Sohu Group continued maintains the good non-debt the financial situation, the cash and cash equivalent remaining sum is 563.8 million US dollars.
Stock Repurchase Plan
In 2008 the board of directors have authorized the Stock Repurchase Plan of Sohu Corporation in the third quarter. In 2009 the fourth quarter, Sohu Corporation is in by even price each 53.26 US dollars the open market repurchased stock 751,224, total 40 million US dollars.
By December 31, 2009, Sohu Corporation amounted to repurchased stock 1,252,910 by even price each 47.89 US dollars in the open market, total 60 million US dollars.
Sohu Corporation joint attendance president concurrently CFO Ms. Yu Chuyuan said: “In the fourth quarter the good performance, caused the Sohu Group gross income the 11th quarter to create the historical record in the past 12 quarters. Considered in 2009 the weak economic environment, such result is more gratifying. We acquisition achievement are satisfied to 2009, the company key business maintains the balanced development. We believe that in 2010, we have ability to coordinate our strong cash flows and health developmental strategy, obtains grows continually and brings for our general shareholders profits for a long time.”
Business outlook
Sohu Corporation estimates in 2010 the first quarter:
Gross income between 123 million US dollars to 128 million US dollars, the advertizing revenue is between 40 million US dollars to 42 million US dollars.
The brand advertizing income is between 38 million US dollars to 40 million US dollars.
Online game income between 70 million US dollars to 73 million US dollars. (Wen Feixiang)
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Sohu in 2009 in the fourth quarter the brand advertizing income link ratio drops 5%
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Details: Has a good swim in the fourth quarter net profit 38.9 million US dollars compared to the same period to increase 34%
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Quick news: Sohu in the fourth quarter earning 135.8 million US dollars compared to the same period grow 12% (This article originates: NetEase science and technology report)