Layout industry chain wind throws huddling together new agriculture (figure) ahead of time 2010-03-20 09:44: 00 origins: Liberates net – Liberation Daily (Shanghai) with pasting 0 handsets reads the news
 |
Newspaper Reporter Guo Yi臖
This year within two durations, hopes newly group president Liu Yonghao proposed “new five agriculture” for the first time concept. Beforehand “three agriculture” are refer to the agricultural problem, the rural question and problem, Liu Yonghao think that may also increase the agricultural business and agriculture society, formation “new five agriculture” – - agricultural business refers to the agricultural enterprise, the agriculture society refers to the agricultural specialized cooperative society. In his opinion, simple “3+2”, is actually one from “agriculture” “agricultural production industry” gradual caper.
At the same time, Liu Yonghao also outward disclosed that prepares to initiate voluntarily hopes newly “three agriculture” fund, namely the new hope agricultural sector investment fund, the fund takes hopes newly one disburse money primarily, invests some agricultural enterprises. At present the agricultural sector investment fund team has been established, will make the agricultural entire industry chain. Based on country in recent years to new agriculture day by day takes seriously, particularly after the undertaking board sets up, favors the new agricultural sector enterprise good going on the market prospect, more and more investment institutions eject “olive branch” to it, last year since this becomes the wind threw a scenery line.
Plans to construct first “three agriculture” fund
Some news said that the new hope as early as several months ago with West China hope and bold Ji Jituan and other Sichuan business repeatedly meets, to hope invests to establish a venture capital nature the placement to manage the company together, operates by the professional, the operation amount several billions Yuan, the investment is these has the potential to go on the market the agriculture and food industry enterprise. It is reported that because this group of initiators have at the modernized agriculture concept domain successful experience, if invests in other small and medium-sized enterprises, is not only the financial support, the association can also attach many managerial experiences.
Investigates its establishment fund the original intention, Liu Yonghao indicated: “At present a national food industry\’s brand are few, but small and medium-sized enterprise are many, has great investment prospect. Initiates the establishment by the local enterprise in view of the agricultural investment fund, has manifested the new specialized investment direction.”At present, this domain foreign institution steps. For instance in Sichuan, investment fund in a US has invested Bang Bangwa, Bai Jia, symbol. But the agricultural enterprise going on the market company are relatively few, the nation has more than 100, Liu Yonghao hopes that the agricultural listed company are quite more. He also hopes that to the relevant company, Securities Supervisory Association when examining and approving the policy must give some supports suitably.
Except the new hope, has makes the foreign institution which the specialized agricultural fund planned and is not infrequent. From pre-natal stage breeding, manure and machines; To producing stage planter and herd fishing; Arrives at the post-natal stage again agricultural products processing and so on, since actually has had the domestic and foreign capital shadow. Recently the clear branch group issued the statistical data demonstrated that 2002 – in the first half of 2009, a total of 69 venture capitalists or the private placement equity investment organization investment agricultural enterprise case, involves the amount approximately 708 million US dollars, is approximately equal to 5 billion Yuan.
Different with the agriculture, the new agriculture to many people are a new concept. Shenzhen innovation investments group limited company president Li Wanshou defines to the reporter like this: “Now receives the attention new agriculture, has the following several characteristics: Becoming the scale planter and breeds base, the industrialization standard control and production process, has certain technology content and product innovation, and can establish the nationwide character and even the global market finally.”
Gradually enters to dig gold “industry chain” time
Almost from March, 2009, the wind threw in China has raised one lively “going to the country movement”, entered the countryside to carry on the inspection, to the development of Chinese agriculture the promoter action, some technical forces was particularly abundant, but lacked the fund the enterprise to find the support in this going to the country movement. In March, 2009, Jiangsu invests the good Longhua labor high (agricultural chemicals chemical company); In June, 2009, Fuxing investment and Eastern Phuhai investment country great wild goose (raising pigs enterprise).
However, in this round inspection, obtains the wind throws the favor processes the manufacturing industry, the traditional agricultural product obtains the favor the proportion to be very low. Since has reviewed 2002 the wind to throw the case which invests in the new agriculture, basically concentrates in the agricultural chemicals chemical industry, seed and agricultural product intensive processing. Branch venture capitalists president Chang Hong believes that “through discovered to the research of agricultural listed company, traditional agricultural product average sale profit margin between 2% and 8%, processing manufacturing industry 5% to 10% must be lower.”
In July, 2009, reaches early morning venture capitalists to invest Jiangxi on brightly bright (domesticated fowl cultivation, slaughtering processing and meat product intensive processing enterprise) and so on. But reached early morning the recent getting rid new agriculture is at the end of last year, reached early morning the venture capitalists to unite the soft silver match rich and loose standing grain capital and Shanghai association to create, jointly completes to the Jilin day scenery food limited company carries on to increase funding, reaches early morning the venture capitalists to continue in the new agricultural sector the depth excavation opportunities for investment.
This year at the beginning of the year, the sunshine imperial green tea industry limited company announced that with LIONFUND (Asia) private placement equity investment fund and Shandong youth union investment company, the sign stockholder\’s rights subordination agreement, former the form which issues additionally by the direction detection to the lion fund and youth union invests to sell some stockholder\’s rights, the imperial green tea industry also from this becomes the lion fund the first company which invests in China. According to the agreement, the lion fund and youth union invest will subscribe imperial green tea industry 1 million and 100,000 common shares by each 6 US dollars price separately, always subscribes the price is 6.6 million US dollars. It is known that this financing obtained will be mainly used to expand plants the base located at the latitude 37 N unique natural environments and under the geographical qualification sunshine tea, the introduction high-end talented person, strengthens “imperial blue tea” and “the China tea is joint” brand chain-like tea shop operation, as well as commercial expansion and merger and acquisition and so on.
Obviously, regarding the new agriculture, industry chain\’s concept is getting more and more bright. The agricultural industry chain points to the network result which forms with the agricultural primary product production connection close industry group institute, may be divided into the agriculture pre-natal, to produce and post-natal department approximately, to final circulation and sale. It is reported that in the developed country, the development of agricultural industry chain has achieved the quite high level; In China, the agricultural industry chain is slow, but in the chain the enterprise is having along the downstream to the upstream progressive enlargement tendency.
In brief, at ease concentrates the agriculture the management, enables it to have the system, to have the market, to have the channel, is makes “guerilla force” “New Fourth Army”, this “going to war” the strength is stronger. Regarding China\’s new agricultural opportunity, superior capital partner Wu Kezhong said: “I thought that now is very good investment agricultural enterprise goes to the conformity market\’s opportunity, looks like the US to make the chicken, pork and beef, an enterprise occupies the American chicken, pork and beef market 30% many proportions, China occupies compares less than 1%.”
The market share dispersion is an opportunity
Is obvious to all, in the new agricultural sector launches an attack repeatedly reaches early morning the venture capitalists profit to let in entire industry be jealous, will boost the new agriculture to be thrown in 2010 by the wind holds hotly. It is known that these receive the wind to throw favor enterprise\’s overall characteristic are own development obvious advantages, before does not have the wind to throw the involvement.
Now, “green” and “environmental protection” became the new agricultural enterprise\’s core concept, does not have the environmental damage and health except own product, the enterprise even more pays great attention to the production waste again application. If the German blue source, invests 60 million Yuan to construct a set of chicken manure methane electricity generation the equipment. Although invests in a big way, but power station besides providing for the electricity of chicken house, but also the unnecessary electric quantity will sell to the state power network, the economic efficiency is obvious; Moreover, the power station also brings the economic efficiency and social efficiency for the company, has solved company\’s long-term problem of development, successful pattern duplication in other areas.
In addition, extremely scattered market share is also thrown by the wind one of reasons. For example, the Chinese larch investment\’s favorable agricultural group is the Chinese larch global capital establishes the farm program which for 30 years step for the first time. The favorable agricultural group is engaged in the vegetables mainly the planter and processing sale, its 40% products enter Wal-Mart, other mainly sell to Japan, South Korea and Southeast Asia. At present, the favorable agricultural group\’s profit for the year has been over 1 hundred million, but also only occupies the national vegetables production about 2%-3%, the proportion is very small, therefore its rise space is also enormous; Similarly, German blue source egg output only occupies the national market 1 ‰, but the American biggest chicken house occupies its market 11%, the development opportunities are huge. This is also a spot which the investor most favors.
The agriculture is one does not have the paroxysmal imaginary space profession, the investment cycle to be relatively long, and income is relatively stable. Some data pointed out that traditional farming average rate of profit in 2%-8%. Because the mass production of new agricultural enterprise, with the control of entire industry chain, reduced the cost; Moreover, because the new agricultural enterprise pays great attention to construction and the brand marketing the marketing channel, new agricultural enterprise to a higher profit margin diligently.
Actually, the agriculture is a relatively frail industry, is affected in a big way the natural condition, some special segmentation domain very great degrees “depending on nature for a livelihood”, is of big influence of fluctuation of as well as the policy regulation market quotation. In China, the industrial production of agricultural whole is not very also developed, and enterprise scale is small. Therefore, the new farm investments have the big expansion and conformity opportunity in China, in addition the support of policy stratification plane, the large-scale centralized and industrial production has provided the good prospect to the agricultural enterprise.
The clear branch group studies to believe that the undertaking board supports “new agriculture” with emphasis the domain listing guidance, increased the modern agriculture listing opportunity, on the one hand directly provides the financing platform for the modern agriculture enterprise, on the other hand will also improve the venture capitalists and private placement equity investment fund in the agricultural sector investment withdrawal pattern, guides more venture capitalists and private placement stockholder\’s rights organization investment modern agriculture. However, for has the harvest in the new agriculture, the wind throws carefully is also pondering over China\’s market, although speaking of its opportunity to be many, the risk was not small. (This article originates: Liberation Daily) 
