Australia launches campaign to lure more Chinese tourists
CANBERRA, June 21 (Xinhua) — Australian federal government on Monday announced spending of 30 million dollars (26.3 million U.S. dollars) on luring more Chinese tourists to Australia.
\”China is expected to emerge as Australia\’s number one source market for international visitors in the next few years,\” Australian Prime Minister Kevin Rudd said in a statement.
The government will stage a forum \”in the near future\” in Cairns of Queensland on boosting two-way tourism.
A key goal is to tempt more Chinese visitors, especially from regional areas, to north Queensland.
Tourism Australia\’s \”There\’s Nothing Like Australia\” advertising campaign will also be rolled out in China in early August.
